Our Process
Here at Wilcia, we strive to deliver a flawless and professional customer experience for any Construction, trades, or e-commerce client. Our custom design process ensures that your website is branded uniquely to your business and is communicated effectively online through content that resonates with the targeted audience.
In order to build the high-performing website desired, Wilcia Management will walk through the following process with your team.
Firstly, we’ll work together to establish goals for the website and how they fit into the wider organizational goals.
Once we’ve established the goals of the website, we’ll then work to identify where the opportunities lie. This can involve some or all of the following:
Data Analysis– we’ll look at existing website data, including traffic sources, landing pages, conversion rates etc. to understand where the biggest opportunities lie for improving the existing website.
Customer Interviews – We’ll conduct interviews with your customers to understand how customers use the product, what they were using previously, what problems it solves for them, etc. This will help us write copy that resonates with your audience and the problems they are wanting your business to help them solve.
Market Research – We’ll conduct research on the industry as a whole to understand how the wider business works and how we engage with the customer across their lifecycle. This will allow us to understand how best to convert people from a visitor to your website to a paying customer.
Once we’ve completed the discovery phase, we’ll then come up with an overarching strategy for your website. This will include information like what pages we’ll have, how navigation will work, visual style, conversion paths, etc.
This strategy will be driven by the insights gained from the Discovery stage, and will leverage our in-depth knowledge of construction website design/development and marketing best practices.
We’ll present this strategy back to you for review, iteration & approval.
Once the strategy is agreed on, we’ll then do a basic wireframe of your new website that will show the navigation, page layouts, copy, etc.
This will allow you to understand how the site will look, what messages will be conveyed, and will allow us to iterate quickly until everyone’s vision is aligned.
Once the wireframe is agreed on, we’ll then turn the wireframe into a high-fidelity design that shows exactly how each page of the website will look and operate.
We will present this back to you as an interactive prototype that will allow you to click through the website and experience it as if it was live. We’ll then iterate and make any final changes in this stage before carrying on development.
Once the design has been chosen, our team will develop the website on the WordPress CMS using the desired page builder software.
Using a CMS like WordPress combined with the page builder, makes it quicker for us to develop, and also makes it easy for you to update the website however you need.
Once the website is built, we’ll jump on a video call and walk you through the new website. Once you’ve signed off on it, we’ll push it live at the desired domain and archive your old website in case you need anything from it.
Finally, we’ll do a basic training session with your marketing team so they understand how to edit the website when they need.
With our unparalleled web design and development capabilities, you can be assured we will not only help you attract new customers but also new skilled workers. The website services you will receive from Wilcia are aimed at increasing your online presence and boosting your company’s sales and professional reputation.
