Menu
Menu
Menu
When running a business in the construction industry, there are many factors you can control and even more you can’t. But one factor that’s always controllable — and should to the highest level — is branding.
Branding is the promise made to you client before you dig the first shovel of dirt. It lets them know who you are and what you’re about and provides them with confidence that you’re the right contractor for the job. Brand elements consist of such aspects as your logo, name, messaging, etc. When combined, they create an impactful and cohesive image of your construction company.
Working in a highly competitive construction industry – like what we experience in Edmonton – means you’ll need to differentiate yourself and make every impression on your customer base a memorable and positive one.
You could have the best workmanship, crew, and equipment in all of Edmonton but without a cohesive branding strategy, nobody will know outside your small group of referrals.
What does your logo say about your construction or trades business? Upon first viewing, does it immediately educate your customer base on who you are and what service you provide? Does it inspire confidence and trust—or do customers need clarity to understand it?
Your company logo needs to convey a professional appeal, it must be a clear representation of the construction services you provide and most importantly, set you apart from your competitors.
The Wilcia team will help you avoid the temptation of falling in line with every other competing construction companies’ brand image and develop a bespoke design – perfectly tailored to your construction website. See some of our logo renderings below!
The images on your website speak volumes about your brand. While stock images will work—it’s better to have actual photos of your team in action. Professional content creation is more than just something nice for clients to look at, the content you share is the first thing a customer associates your brand with.
Whether it’s a new lead on your website or a potential customer viewing your social media looking to get more information, they will always associate the quality of your work with what you provide for them to see. Showcasing projects that have blurry, low-quality images, will lead your potential construction clients to believe your attention to detail in your work is poor.
Our team positions your construction or trades business in a way that instills confidence and trust for the services you offer to the customers you want to work for. Check out some of our custom work below!
